Checking In

Hey friends. It’s been awhile since I’ve posted here! Since launching the Yellow Conference and running that whole shebang, I’ve def put my blog to the side.

I can tell you that life these past few months has had a lot of ups and downs. There’s been some great things that have happened, and some really hard things. Seems like life is just like that. I feel as if I’m in a real transition phase right now. I’m really growing and learning so much about myself and where I want to head with my life. It feels good- but there sure are growing pains!

I’ve had a taste of what I can do with The Yellow Conference and my creative juices are totally flowing on that end. Ideas are coming easily and I’m very motivated on that front. On my graphic design/business end, it’s been taking a lot more discipline for me. I know that creatives struggle often with this. We’re emotional beings, constantly looking for fulfilment and inspiration. Work doesn’t always get us there- but when it does, it’s so good. We get a taste of that and think it should be like that all of the time. I’ve had to just accept the fact that it’s not always like that. Work takes WORK. Even when you’re doing what you love.

These are just some things I’ve been learning lately.

This summer is going to be very busy- all good things that I’m truly looking forward to. I will check in here as often as I can! Just wanted to tell you that I’m still kicking, learning and growing a ton, and am very thankful for all that’s happening in my life, even the tough stuff.

Have a great weekend friends! Enjoy it to the fullest :)

27. June 2014 by Joanna
Categories: Life | 2 comments

New Work: Lily Schlosser Fashion Blog

I recently finished up a new blog / brand design for the adorable Lily Schlosser. Lily is a fashion blogger who has a cute/casual style which I am so drawn to. This girl can dress up a vintage sweater with some boots and jeans like no one else. Her natural look and approachable style made me instantly drawn to her- I was so excited when I got her email and started looking through her blog. I knew we had to work together!

Lily needed a brand to match her style. Being that she is approachable and embraces imperfections, I knew a hand done logo would be perfect for her. Something simple and elegant without needing to feel perfect.

We came up with a monochromatic color palette, with a hit of mustard yellow to get her personality in there. The flower petal marks on each end of the logo represented the light hearted spirit of her blog- and have the ability to be used elsewhere throughout the brand.

After creating the brand, we brought the look onto her blog. We wanted to really show off her photos, so bringing in the simple and clean look to the site was very important.

Lily really wanted her blog to feel personal, and the small boot icon I created really was a signature mark of her style. We decided to incorporate the boot and her signature into a small icon that is now used at the end of each of her blog posts. To give her posts the approachable and personal feel that she writes with. I think it turned out really cute!
You can check out the live blogsite here. And definitely keep following Lily’s blog- she’s got some awesome things going over there! We maaay even have another project in the works… stay tuned!!!

Happy Friday Friends!!!

PS- if you didn’t catch it, registration for The Yellow Conference is up and running! Check it one time.

21. March 2014 by Joanna
Categories: Design, My Work | 8 comments

Portrait Time

It’s been too long since I’ve been on here. Last week I had an amazing time on vacation with my husband and two friends of ours. We went on a cruise to the Eastern Caribbean and saw some of the most beautiful beaches I think I’ve ever seen. I will definitely be posting about that here soon, but in the meantime I wanted to share with you these photos that my talented friend Joanne Pio took of me awhile back. We went to Little Dom’s in Los Feliz- which was awesome if you’re ever in the area. It’s not often I like photos of myself, I’m super awkward in front of a camera (like red in the face I don’t know what to do with my hands status) but she did such a good job capturing a few moments from our lovely coffee time together I had to share them with you. 
Happy Wednesday friends!

12. March 2014 by Joanna
Categories: Life | 21 comments

The Yellow Conference

There’s been a very special project that I’ve been working on since the beginning of the year. This week the word has slowly been getting out, but I wanted to officially announce it here. This year I will be organizing The Yellow Conference. It’s a little idea I had in the shower, that has now turned into something that’s actually happening. It’s SO cool to experience dreams that turn into reality!

You can read more about the conference on the website, but right now, we are just getting the word out along with the mission and big picture idea behind the conference. So help me spread the word through TwitterInstagram, and Facebook! Our actual location will be announced next week, and registration will open the following week + the official schedule will be announced. The conference will take place August 28th and 29th, here in the LA area.

You guys, this thing is going to be amazing. I mean, just take a look at a few of the speakers that we have, and you’ll get a taste of the vibe of this place. We have Sarah Dubbledam, the creator of Darling Magazine coming, Promise Tangeman, the rock star designer, and Aja Brown, the 31 year old mayor of Compton who is doing crazy awesome things to turn that city around. And those are just three of them!

You can read more about the conference on the website, but I wanted to make it official as the word has slowly been getting out, and tell you guys first! I am beyond blessed to be apart of this new adventure, can’t wait to see what comes of it!!! Would love your support!!

Thanks friends!!

27. February 2014 by Joanna
Categories: Life, My Work, Yellow Conference | 14 comments

Headed to Hume

I’m taking an early weekend and headed up to Hume Lake to be a high school conselor for my church’s youth group! I’m really excited as Hume holds a special place in my heart.

It’s where I first learned to make my faith my own. It’s where spent a full summer during college, learning more about myself, and it’s where my husband and I had our very first “real” date. It’s a meaningful spot for me, and I’m stoked to get up there for a few days this weekend.

Have a great rest of your week friends, and I’ll see you back here next week!!

14. February 2014 by Joanna
Categories: Life | 2 comments


I’ve been super drawn to photos of flowers these days. I’m not sure if it’s just the fact that spring is just around the corner, or if I’m just feeling flowery.

Things around here have been super busy, but really good busy! I’ve got some really exciting projects I’ve been working on lately, and cannot wait to share them with you. But in the meantime, I had to stop in and tell you guys that I hope you all have a wonderful weekend, and stop to smell the flowers, even if they’re just on Pinterest :)


07. February 2014 by Joanna
Categories: Inspiration, Life | 2 comments

Some Weeks…

Happy Friday you guys! I have to admit, I really thought about not posting a blog this week. But I’m REALLY trying to stay consistent here- so here it is you all. My blog post.

This week I was able to head up to my home town on the Central Coast of California and spend some quality time with my sister. I’ve been working from my laptop during the day, then hanging out with my sis and working on her wedding stuff through the evening. (My sister is engaged!)

I forget how gross the air is in LA until I step out of my car after the three hour drive up here. It smells so good. And you can see the stars at night. They’re so pretty.

I oftentimes take my job for granted, sometimes when it gets hard I  just wish for something that didn’t take me over so much. But then there’s weeks like this, where I can sit in a coffee shop all day, have a view of the ocean, and hang out with my sister. All while continuing to work. It’s an amazing thing that makes me so thankful for technology and the internet.

Anyways, I’ve had my share of stresses these past few weeks, and some days they can really get to me. But slowing down, breathing and remembering what I have is my motto this year. And I have so much to be thankful for. Like this little walk I took this morning. On this beach. Where I grew up. So much goodness.

Have a great weekend friends, enjoy it!!

24. January 2014 by Joanna
Categories: Life | 4 comments

New Work: AVE Styles

It’s Friday! TGIF people, am I right??! I thought I’d share with you some new web design work for the amazing Alex Evjen of A.V.E. Styles. (If you guys haven’t checked out her Pinterest- go NOW. So much goodness.) Anyways, this project was an extra fun one. Alex had a brand created by the fab Promise Tangeman but needed a new website design. So I got to take the awesome logo and colors that Promise had come up with for Alex, and turn it into a just as awesome website for this lovely lady. Not an easy task, but Alex was such a delight to work with and she made the process SO enjoyable.

You guys will have to check out Alex’s blog for some great fashion advice, and to see more of what this talented lady is up to.

Thanks Alex for being so amazing to work with! You truly are a gem.

You can check out Alex’s full site here, follow her on Twitter here and DEF check out her amazing Pinterest!!

Happy Friday friends! Enjoy the weekend. Cheers!

16. January 2014 by Joanna
Categories: Design, My Work | 11 comments

Do This Everyday

Happy 2014 friends!!! I thought it would be appropriate that my first blog post of the year be about something I’m planing on doing (*almost) everyday this year, to bring more joy and happiness into my life.

Let me start it off with a little story…

Once upon a time there was a man named Glenn Pickett. That man had a love for music, bike riding, and doing what is right. He had a strong sense of integrity, and shared it with his family and friends. That man is my dad. I get older and realized how darn blessed I was to be raised by a guy like him. This Christmas my dad gave my brother, sister, my sister’s fiance, my mom and my husband all a special gift. He gave us each a moleskin journal with a poem written inside. Each of the poems were written specifically for the person receiving it, about that person. It was a special Christmas morning as he one by one presented us with our journals and read the poems out loud to us. It was especially cute when he started crying while reading the poem he wrote for my mom. *cue water works!

But besides the poems, inside the journal my dad had written down 5 things he himself had recently committed to doing daily, with the intention of bringing more happiness and joy into his life. He asked us to join him in this exercise, using the journals he gave us to document the process. Next year, we will get together and share some of our highlights. We all gladly accepted the challenge.

So friends, I wanted to share this with you to offer it up as something you could do this year as well. No pressure to do it everyday (the exercise one is toughest for me!! Some days I count small things like 5 push ups as exercise!) I haven’t stuck to the everyday habit so far, but I try to do it almost everyday. It’s been awesome to see that there are always things to be thankful for, even on the crappiest of days. I’ve found on the days when I can not immediately think of any moment that would be worth reliving, if I search a bit harder, I’ll find one. Every time. Even if it’s as simple as that moment I looked out the window and saw that beautiful sunset.

I really think that living a life of gratitude leads to fulfilment and contentment in any circumstance. Being thankful for what we have is a habit we need to bring into our everyday lives.

So if you don’t have a specific New Years Resolution, (or even if you do!) join me in doing these 5 simple things each day. See how it slowly morphs you and brings you more joy. And when we are filled with joy, we can accomplish great things. You never know what could happen!!

I hope you all have had a great start to your year, 2014 is gonna be a good one. I can feeeeel it.

09. January 2014 by Joanna
Categories: Life | 26 comments

6 Holiday Drinks to Sip

By this time you’re either rushing to finish up work, running around picking up last minute gifts, wrapping, or relaxing cause you’re on top of it and eating something yummy. Me? I’m blogging from my studio then headed home to wrap! I’m all for holiday drinks to sip while wrapping presents or spending time with friends and family. So I thought I’d gather together some of my favorite festive drink Pins for you guys to explore.

Below are each of the links to the drinks pictured above where you can go check out the instructions and learn how to make these things!

Lavender Hot Chocolate
Moscow Mule
Cranberry & Rosemary White Christmas Sangria
Frosted Gingerbread Martini
Honey Sage Gin Fizz
Spiked Hot Chocolate

I will be blog-breaking it until after the new year. So join me back here in 2014 for some more creative play over here, ok? Can you believe it’s the end of 2013?? I really learned so much about myself this past year. 2013 was very reflective and a time of looking at myself, really thinking about what I want to do with my life and the person I want to be. I’m stoked to have some confirmation come from that time of reflection and I can’t wait to see what comes of it in 2014. Thanks everyone for following along this little journey with me. I hope you have a Merry Christmas and a wonderful break. Cheers!!

23. December 2013 by Joanna
Categories: Just Lovin, Life, Randomness | 2 comments

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