BLOCK SHOP DESIGN PROCESS

Hey friends!! It’s been a bit cray cray over here while trying to get things done before Christmas. One of the biggest things I’ve been working on this week was the launching of Block Shop Textiles! I am seriously honored to have had the opportunity to work with the fabulous Lily Stockman and her lovely sister Hopie Stockman on their newest business venture. Block Shop Textiles is a project that has been in the making for about 2 years for Lily and Hopie. Lily designed her first scarf while over in Bagru, India, and the idea for Block Shop was born. These scarves are all hand block printed by master carvers living in Bagru India. I could go on and on, but you should really read more about the insanely awesome process it takes to make one of these scarves here.

Anyways, I’m here today to talk to you a bit about the design process it took to brand this thing. While the scarves completely speak for themselves, they really needed a logo and look that would complement the uniquely handmade works of art. Lily came to me with a photo of a wooden block with the Chhipa family flower, which is called a bhuti. This block had been in the master printer’s family for over 100 years. It seemed only fitting that it would be the inspiration for the logo.

We started off with a mood board. The vibe we were going for was something that would resonate with the people here in the states, but would have traces of the Indian culture as well. Textiles and patterns similar to what was printed on the scarves also served as inspiration.

After we established a feel, it was time to put it in action. From the photo of the Chippa family flower, I started playing with some different renditions of what that could look like throughout the brand and logo.

After deciding on a flower to use, I began working on the logo. We wanted something that looked like it could be stamped, resembling the stamping of the patterns on the scarves. Something “block-like”. We went through quite a few renditions, and I’ve shown a few below for you to see how we got to the final product.
After sorting through, taking out versions, adding in a few versions, and then finally revising the logo we thought worked the best, we ended up with the final product!
All of us were really happy with how the final logo turned out. It includes the history of the Indian master printer’s family, resonates with the culture here in the states, and has the block, stamp look that resembles the printing process of the scarves. Woo hoo!

It’s always exciting for a designer who works on the computer waaay too much, to see what they have worked on outside of the screen. When Lily sent me the photos of the scarves with the new logo implemented, I was ecstatic! Check out the applications of this little logo below:

Pretty sweet, right?? The scarves are really amazing.

After the scarves were all set, it was on to the website. This thing needed to be up quick, as they wanted to have time to get those Christmas orders in! With many late night hours spent working, we got it up just in time for the holiday orders to come rushing through. And boy did they. I believe they sold somewhere around 70 scarves in the first half hour the site was launched!

So… check out the website, feast your eyes upon the beauty of these handprinted scarves and grab yourself one! They are selling really fast, a few are already sold out, so now’s the time to act!

Again, I am beyond thankful for the opportunity to work with such awesome, creative women such as Lily and Hopie. They are really any designers dream client. I know this is just the beginning for Block Shop Textiles!!

Thanks to Lily and Hopie for letting me use their photos!!

20. December 2012 by Joanna
Categories: Design, My Work | 14 comments

Comments (14)

  1. this is AMAZING joanna! you seriously did a killer job. congrats!!

  2. LOVE it all, I checked out the site the other day and forgot to send proper praise your way. Hearing your process was equally as interesting as seeing the site; I can only imagine how exciting it was for you to see your design on the scarves and the lovely little bags they come in; great job all around!

    • Thanks Shayla! Yeah, isn’t it cool to see things from your computer happen in real life? I don’t think I’ll ever get over it :)

  3. SO SO pretty joanna. :) :) Love it.

  4. I just love this so much. The project is amazing and your logo NAILS it! Congrats! :)

  5. You’re awesome!!
    Such a wonderful work and logo you’ve done!

  6. This is some of my favorite branding of all time. The whole brand experience is – from the site to the scarf to the extra touches – is phenomenal. Great work, Joanna (and Lily and Hopie)!

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  9. I love this work! Looks beautiful and unique. Thanks for sharing your process!

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  11. This is very good! You’ve really shown the journey from conception to production and I love the design. Tweeted and shared…

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