Category Archives for Inspiration

Blooms

I’ve been super drawn to photos of flowers these days. I’m not sure if it’s just the fact that spring is just around the corner, or if I’m just feeling flowery.


Things around here have been super busy, but really good busy! I’ve got some really exciting projects I’ve been working on lately, and cannot wait to share them with you. But in the meantime, I had to stop in and tell you guys that I hope you all have a wonderful weekend, and stop to smell the flowers, even if they’re just on Pinterest :)

Peace!!…

07. February 2014 by Joanna
Categories: Inspiration, Life | 2 comments

Storyville Coffee Co. | Pikes Place, Seattle

We all have our things. You know the things I’m talking about- the things we do when we’re nervous. Some people pick at their fingers, some people twirl their hair or blink funny. Some people hide behind their phone. And me? My thing? Hiding behind my coffee cup. It’s like a security blanket. Don’t get me wrong, I love coffee, a lot. But I’m not one of those real coffee people. I put too much cream and sugar in my cup (something I often get dirty looks for) And I can’t taste much of a difference between light and dark roasts. I’m sure it’s there, but with the massive amounts of cream and sugar in my cup, it’s all the same to me. (Please don’t hate me coffee peeps!)

What I actually love about coffee, what makes me keep coming back to this caffeinated drink time and time again is how it makes me feel. The smell, the warmth coming through the cup and onto my hands, the way it looks, the routine of heading into the coffee shop in the morning and small chatting with the friendly baristas. That’s what I love. It’s this whole coffee culture that I’m a fan of.

So being that my husband and I were going to be up in Seattle, a city known for it’s delicious coffee (and the ability to cultivate the coffee culture experienced the world over) I was excited to visit the cute coffee shops that litter this place. I had heard about one in particular that recently opened up in Pikes Place, one of my favorite areas of Seattle. I was excited because although I love Pikes Place, I felt like I had seen all there was to see. I had already purchased my “First Starbucks” mug, seen the flying fish, and tasted far too many apple samples. So a new coffee shop sounded perfect.

So we headed to Storyville Coffee Co. to see what this new place was about. Long story short- I loved it. So much. I think it showed all over my face being that one of the guys working there commented on how excited and happy I looked when I walked in. So much for a cool poker face.

You guys, this place was branding perfection. I mean, just take a look at their website and you’ll get it. The way they designed the space is so welcoming.You walk in, and instantly see coffee grinders. The counter is circular, so you don’t feel like the baristas are incredibly separated from you. It more seems like they happen to be making delicious coffee while hanging out with you in the space. Their tagline, “Love Everybody” shows through every detail.
My husband and I were instantly greeted by a young fellow with a friendly smile and a handlebar mustache. Super hipster – but really, did you expect anything different? It’s a hip new coffee shop in Seattle… I mean… Anyways, he showed us around, asked what I normally drink. I confessed that I drink coffee with massive amounts of cream and sugar. It was like word vomit- he was the last person I wanted to tell about my non cool coffee person drinking habits. I was expecting to get a dirty look and be told something like, “our coffee is such amazing quality that you don’t need any cream or sugar.” To which I would pretend to agree while inside thinking how I really don’t care how good it is, I still want cream and sugar… But I received no snarky remark from smily mr. handlebar. He simply smiled and told me that they had really good handmade syrups with some great tasting flavors that he thought I would like. He also told us about the variety of warm, freshly baked treats they had for sale. As if I wasn’t sold already.

I ordered a non-fat latte. Nolan ordered an iced Americano and a cinnamon roll that I may or may not have made him order…

We sat down on a comfy seat near the fire place. Did I mention that it was cloudy and cold outside? It was, and this California girl was in heaven. They have these large windows that overlook the Elliot Bay and let in just the right amount of natural light. My latte was of course, Instagram worthy and the cinnamon roll was near perfection. It was gooey and warm – just the way it should be. I did put some Sugar in the Raw into my latte, but I tell you what- there was nothing I could do to ruin that thing. That was one of the best lattes I’ve ever had. I could actually taste the difference. If it wasn’t so expensive (for a cheap-o like me) I would have bought another one to take with me.

We finished up our meal, chatted and shot the breeze with mr. handlebar. It was such a relaxing environment that I really wished I had brought my laptop so I could spend the rest of the day working there. But after about an hour of hang time in the shop we had to head out.

We said our goodbyes and thank you’s and headed down stairs, back to the bustling streets of Pikes Place. But even after leaving the shop Storyville was still blowing my branding mind. I looked over about a quarter mile down the road and saw the Storyville logo repeated on the side of a large building. No words, just symbols. “They are just too good,” I thought to myself.
So, needless to say, this girl, who is in love with how coffee makes her feel is hooked on Storyville. I highly recommend going there if you’re ever in the Seattle area. Here’s their website. Here’s their Twitter. My one piece of advice? Order your own cinnamon roll. You won’t regret it.…

21. November 2013 by Joanna
Categories: Design, Inspiration, Life | 17 comments

New Work- Naftul Indie Fashion Lookbook


I just recently had the pleasure of creating this catalog for the amazing Naftul. She is an indie fashion designer with clothing that is literally what I would dream up if I could imagine the perfect wardrobe for myself. It’s fashionable, wearable and comfortable. I’m ALL for being comfy. And looking cute while feeling good? Yes please. Here is what Nataly (nickname Naftul) says about her clothing:

“All of the clothes I design are clothes that I would like to wear. So before I begin to sketch, I start with the fabric. I tend to stick with comfortable and airy textiles. I test out samples of the fabric in order know how to work with them and only then am I able to really get inspired. I start out by sketching the basic look of my design and then begin to work on the pattern. Once I have made my first complete concept design, I can begin to duplicate the garment and then sell it.”

She was a dream to work for- the whole process really felt effortless. It didn’t hurt that I could stare at these beautiful clothes all day- which made the entire process fun for me.

Check out the entire catalog on Issuu here.

You can check out her Etsy shop here, and leave her some love on her Facebook!

13. November 2013 by Joanna
Categories: Inspiration, My Work | 13 comments

Explore Your Daily Surroundings


Earlier this week, I had spent the entire morning working pretty hard. My brain was tired, there was more to do, but my head was in a fog. I didn’t feel like I was producing anything good so I took a little walk. I work in a little studio located in Downtown Burbank where there’s a variety of shops and restaurants. My plan was to head to this little furniture place, but when I walked past “Movie World” (as I do almost everyday after grabbing my morning coffee) something came over me, and I decided to go inside. The moment I looked around, I was stunned. The last thing I expected “Movie World” to have was walls full of books and retro posters. I got really excited and walked down the thin aisles and started pulling books off the shelves. I went through fashion magazines from the 1920s, chuckled at the “Microwave Cookbook” from the 50′s. (What a contrast to our food culture these days!) And being that Burbank is right in the center of the film industry, I found old movie scripts, press kits, and even stills taken on sets- like this Mary Poppins photo. It was magical.
I love this pic. It in an odd way reminds me of who I want to be. I like being a lady, I like fashion and looking nice. But I also LOVE getting messy. I love the feeling that comes from having charcoal all over your clothes and face after a night spent drawing. I’m not naturally clean, organized or polished. And I feel like this photo reminds me it’s ok. To let loose and be myself. Mary Poppins, the woman who was “practically perfect in every way”, also got messy and had fun doing it.

I left the store spending just over $20 in used books and photos. I gathered inspiration for upcoming projects and bought some things just for myself. But I really left with an excitement knowing that this place is just a few doors down from my studio. So whenever I want a burst of inspiration, or need to clear my head- instead of heading to Pinterest I’m heading to Movie World!

Doing this made me think about the amazing things / places / people that surround us on a daily basis, but we never experience because we either don’t have the time or the bravery to. As I’ve written about before, going to new places and experiencing different things really brings a new perspective to your work and your life. Just this week I realized how easy it is for us to find these experiences without even leaving home. Pretty awesome!!

So my challenge to you is to explore your daily surroundings. Do you see the same person at your local coffee shop every morning? Say hi! Get to know them! Go into that random store by your office and see what’s inside. Head to the other side of town or visit a restaurant you’ve never been to. The possibilities are endless. But the point is to get out of your “zone” – and see the magic happen. Now go! Then come back and tell me what you did. I’d love to hear!!

Happy Wednesday friends!!…

30. October 2013 by Joanna
Categories: Design, Encouragement, Inspiration, Life | 9 comments

Designer Vaca | Palm Springs Recap

This past weekend I had the opportunity to head out to the desert with a bunch of lady graphic designers for Design Vaca. It’s a weekend where women from all over the country get together to relax, talk design, and get to know each other. I had the opportunity to go last year and learned so much. This year was different, but I still learned a ton and left feeling very inspired.

I compiled my pics from the weekend to show you some of the things I did while there.

As I mentioned before, I was able to hang out with friends that I had made last year. It was so great to see what people are doing and how far they’ve come in just one year. I think one of the best things about events like these are the people you meet. So many talented ladies. Also, these two “mature” women were sitting outside near our hotel room every morning in their robes drinking coffee. They invited us to come sit with them and chat. These ladies were 80 and 81 years old- it amazed me how sharp they were and full of life. I want to be them when I grow up!

Each day of the vaca we had a few panels get up and talk about different subjects. Promise asked me to be on one about work/life balance. And oh man was I nervous! I’m always very nervous leading up to things like this, but once we got going, I realized it was fine. I was happy to be able to share my thoughts on the subject and also hear what the other girls had to say about it.

I had already been eating so much the days before being in the south. But the Ace and Palm Springs has so much yummy food, that I really couldn’t stop! Meg Long and I drove home together, and she introduced me to the “date shake” at Hadley Fruit Orchards. She told me it was a tradition for her to stop and get one on the way home from Palm Springs. I think it just might have to become mine as well.

The whole trip was really inspiring. I loved meeting new friends and hearing about the awesome things everyone is up to. We talked about next steps in our careers, fears we had, and what we had learned this past year. I am so excited to see where life takes each and every one of these ladies. We’re all just doing our best out there, faking it along the way.

Have a great rest of your week friends!

 

Photos cred: Liz Grant, srslyliz 

03. October 2013 by Joanna
Categories: Design, Inspiration, Life | 10 comments

Free to Create

We all have our own little worlds. The ones that we live in everyday. We know the weather, the people, the food, the smells, and we know how to interact with it. But sometimes we step out of these words, and into another. Different weather, people, food, smells, having no idea how to get anywhere (thank you iphone!) or what’s behind the next turn. We see that the world is a much bigger place- that it doesn’t revolve around us at all. And that is freeing.

I’ve been on the road this past week, wandered states I’ve never spent any time in before, and I feel so great. It’s been awhile since I’ve really been able to explore another place I’ve never been to. I’ve forgotten how amazing it is. I can feel my self embracing the small moments, listening a bit closer to the words the people are saying. I’m tasting, feeling, and experiencing so much more- just because I don’t know what to expect. It’s awesome.

It’s hard to get out of our own heads at the end of the day when life is stressful. I personally suffer from a “the world revolves around me” complex. I always make it about myself. When deep down I know- I’m not that big of a deal!! There is a big world out there with billions of people and billions of things happening. It’s not about me.

I feel so free after traveling to a new place. Free to create, free to mess up, free to listen harder to the raindrops, free to live my life with passion. It’s so important especially as a creative to get out of our comfort zones and surround ourselves with the unfamiliar.

I’m so thankful for this little trip of mine. And it’s not over yet- up next, Palm Springs!

Have a great week you guys, go explore this great big world we live in.…

25. September 2013 by Joanna
Categories: Encouragement, Inspiration, Life | 4 comments

Taking A Break

 

Hey you guys! This post is long overdue, seeing as I haven’t posted on here once for a week and a half now! I’m writing to tell you guys that I will be taking some time off of this blog for the summer to think through a few things and spend more time focusing on my work and enjoying the sunshine. I’ll still get on here every so often (I don’t have a set plan here) but won’t be posting on a consistant basis. I will try to be on Instagram and Facebook more often so we can still keep in touch.

Blogging is something I started a long time ago when I was studying art abroad in Europe. It was a place for me to record my thoughts, my wanderings and adventures. Becoming a graphic designer opened me up to this huge world of blogs, and I’ve tried to use mine as apart of a business venture. It’s been amazing, but boy if you want to do it right it takes a lot of time and effort! Which is great- but for me it’s time to take a break. I’m trying to get in touch with that girl I knew in art school. She was thoughtful, intentional, and she was free. She was not perfect, and she was ok with that. I feel as if over my journey of becoming an adult I’ve really lost touch with an important side of me. The side that longs to feel the breeze on my face and desires adventure in the everyday simples. So I’m taking a break. Trying to use this time to reconnect with real life.

I hope this encourages you in some way. You don’t have to do what everyone else is doing. Go with your gut and stay true to yourself. This is something I’m really trying to learn to do more of, and me taking a break from blogging is doing just that. It’s a bit scary, but I think it’s worth it. I recently watched this video that really encouraged me to be vulnerable and stop feeling shameful for who I am and the things I’ve been feeling. I really recommend you watch it when you have some time.

So- thanks for sticking with me you guys. As I said I’ll be on here every so often, so Twitter, Facebook and Instagram would be places to look for updates. You can also sign up for the email list for a few personal notes I’ll be writing in there.

Thanks again friends.…

19. June 2013 by Joanna
Categories: Encouragement, Inspiration, Life | 11 comments

What I Learned From Running a Half Marathon

Well- it happened and I survived! I’m proud to say that I completed my goal. I went from barely being able to run a mile without stopping at the beginning of this year, to running a half marathon! It’s pretty amazing what we are capable of if we put our minds to it. I now get what people mean when they say “if I can do it, anyone can” because that’s how I honestly feel! I’m really not a runner at all- I would rather get a workout taking a hip hop class and lifting weights. But I ran a half! And it wasn’t even that bad!

I was really pushed mentally as well as physically during this training process. It was a great challenge and I’m so thankful for how much I learned. About myself, and about life in general. Here are a few things that come to mind-some silly and some not as silly.

When you have an end goal in mind, it’s much easier to reach the finish line.
I never would have gotten to the point of running 13.1 miles if I had never signed up for the half. I probably would have run 4 miles at the most. 13.1? NEVER. But knowing that I was going to be surrounded by all these runners who were in really good shape and would be running 13.1 miles on May 27th, 2013, was REAL motivation. I didn’t want to make a fool of myself! Knowing the end gets you far. In half marathons and in life.

Carb-o-loading is really fun. But doesn’t help you lose weight.
I ate a lot of carbs the last two weeks of my training… it was awesome, but I think I ate more than I was burning. And that made me feel larger than I wanted to feel after running so much…

Running has this cool culture that I kind of want to be apart of…
They’re just really cool. The hard core ones hang out together, look good, eat bananas and penut butter, have all the cool running gear in all the best colors and stuff. It’s awesome. I don’t think I’ll ever be one of those people, but deep down, I want to be…

You can always muster up some energy to smile and look like you’re loving life.
I wasn’t about to let that camera guy catch me looking how I actually felt…

Hard work really does pay off- even when it doesn’t feel like it.
There were so many times I didn’t want to go our for a run. Try 90% of the times. But I made myself do it anyways. And it paid off in the end! Sometimes we don’t feel like working out, pushing through an extra hour of work, doing more than what is expected of us.. but it PAYS off. It really does.

Definitely go pee right before the race…
I didn’t, and I had to stop. Not fun.

Crossing items off your bucket list is SO satisfying. Half marathon- check!
Woo hoo!!!

Challenging yourself in ways that you have never been challenged is really tough- but SO awesome and completely worth it once you’ve made it. It really is amazing what we are capable of when we put our minds to something.

So what are you going to do? How can you challenge yourself this summer? Whatever you do- don’t underestimate what you’re capable of! You can accomplish so much more than you could ever imagine.

Happy Tuesday friends!!

04. June 2013 by Joanna
Categories: Encouragement, Inspiration, Life | 9 comments

Orange Crush


Today, some graphics I worked on for a styled shoot were featured on Green Wedding Shoes! It’s so fun doing graphics and seeing them come to life through beautiful styling and amazing design of a space. This gorgeous shoot was photographed by One Love Photography and styled, designed and created by Christine at Simply Modern Weddings. They wanted a fun California Vibe paired with rustic vintage. And they totally pulled it off- everything came together so beautifully! The cool thing about styled shoots to me is seeing all of these talents come together to create something amazing. It’s inspiring to see what happens when creative, hard working people collaborate!





How fun would it be to have a summer cocktail or dinner party inspired by this shoot? Outdoors, with friends, enjoying the warm weather? Ah, I’m already there in my mind… You can see the feature and more photos on Green Wedding Shoes here. Happy Thursday friends!

Here is the list of contributors to the shoot!

planning, design + styling: Simply Modern Weddings // photography: onelove Photography // floral design: Krista Jon // rentals: Archive Rentals // tabletop: Archive Rentals + West Elm // table: Signature Party Rentals // desserts: Sweet and Saucy Shop // hair + makeup: 10.11 makeup // paper goods: Joanna Waterfall // bridal gown: BHLDN // groom suit:Banana Republic // groom’s bowtie: The Belle & Beau

23. May 2013 by Joanna
Categories: Inspiration, My Work | 6 comments

My Favorite Photo Editing Apps


With so many Instagram users out there, I think it’s important to use another app besides just the filters that the Instagram offers to help your photos stand out in the crowd. I’ve had a few people ask me what apps I use to edit my Instagram photos- so I thought I would share some of them with you today!
VSCO Cam // This is a great app for those who want a great filter on their photos but don’t want to spend the extra time doing major customizations. There filters are very simple and clean looking. Much more beautiful than the ones that Instagram offers.

Afterlight // This is my favorite photo editing app by far. I love the freedom and the options available on this app. You are able to edit photos without the constraints of a 1-10 scale like on VSCO cam. Sometimes I just want a very slight change instead of moving all the way up to the next number. Like a 6.35 instead of a 6 or a 7. But another reason I love this app is because of it’s most recent updates. You can do circles, numbers, instant film filters and more. It’s a blast to play around with. I especially love their numeric and alphabetic filters. I haven’t had any reason to use them yet- but when I do, just watch out!

A Beautiful Mess // We all know the amazing DIY Blog A Beautiful Mess, right?? Well they recently came out with a really fun and creative app for your photos. It comes with cool borders, doodles, and sweet hand drawn phrases. You can read all about the app on their blog here.

Don’t be limited to using these photo editing apps for just Instagram photos. You can also use them to edit your blog pics, or whatever other reason you need photos edited! Have fun!!

Photo sources: VSCO cam, A Beautiful Mess, Joanna Waterfall Instagram

20. May 2013 by Joanna
Categories: Inspiration, Just Lovin, Tutorials | Tags: , , , , , , , | 5 comments

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