Category Archives for Life


I was never the kind of girl who dreamed of her wedding day.

I didn’t have the colors picked out, I never thought about location or how many bridesmaids I wanted to have.

All I really ever wanted was to have a really awesome party.

Our wedding was just that. It was an epic dance party with lots of love, happy tears, prayers, celebration and beauty in all forms.


The funny thing is, both of us had no idea what we were getting into that day. People try and prepare you, we went through pre-marital counseling and had some great mentors in our lives telling us how marriage is not a walk in the park. We knew that going into it.

I think the main thing about marriage I didn’t realize going into it was just how much of an impact you have on each other. Nolan’s stress levels rub off on me and vise versa. If he’s stressed, I feel it. If I’m worried, he feels it.

You also have no idea how the person you jump into marriage is going to change over the next 10 years. You don’t even know what they’re going to be like in 1 year! You will change. Your spouse will change. It’s something you can’t control. And who they change into is not up to you. That’s a scary thought!

I’m thankful everyday Nolan has grown more and more into a man who loves me better, supports me and encourages me to be who I was created to be. I hope I’m doing the same for him.


But we can’t predict the future.

Circumstances happen, they have the ability to rock us and shake us to the core, changing the kind of people we once thought we were.

I have to admit, sometimes I fear the worst. I think, “what if we get into a car accident and Nolan is paralyzed from the waist down? He would become completely dependent on me and others. How would that effect him?” When I was in college I watched a family close to me experience a similar situation. The man who was paralyzed changed from being a fun, loving and encouraging man, to a very, very angry one. Angry towards God and the world around him. And I don’t blame him. I can’t even imagine the pain he was experiencing deep within himself. It was extremely hard on his family and equally hard on his marriage.

I pray and hope that doesn’t happen- but I know it could, and who knows how Nolan or I would change or act when placed a situation like that? I can hope that we would be able to find God and find good through those times, but I’ve seen enough good people change that I know I can’t even trust myself to do that, let alone my husband. I realize this probably sounds extreme, but I also know life is unpredictable, and my mind wanders to these places.

And honestly, I think it’s healthy to think about these things.

Far too often we romanticize marriage, finding a soul mate, or finding the “one” who completes you.

When in reality, that just doesn’t exist for anyone. Even if you found someone who “completes” you at that moment in time, who knows how you or that person will change to what circumstances will arise that will change the way you see the world and in turn, the way you see that person.

We are a fickle species, never satisfied and always changing. There’s no way one person could constantly make us feel whole. I sure know I can’t do that for anyone, and no one is going to do that for me.

This may sound harsh, but there’s no such thing as “the one” for you. Stop looking for it, because he or she will never come. Nolan and I all the time talk about how we could have married other people, and probably ended up having perfectly fine, happy lives with someone else. But we chose each other on that day we said our vows. We said, “hey, I love you so much that I want to do my life with you. I choose you to be my partner in crime and go through this life together. I’ll stick by you through think and thin, you do the same for me.” It’s a beautiful thing when two people can come together knowing that neither of them will ever satisfy each other, sometimes it’s the complete opposite, but despite that, we are choosing to do life together. It’s that simple.


So for me, remembering and reminding myself that we don’t know what the future holds and how it will effect us, helps me to let go a bit of the tight grip of control I want to have over my relationships with my husband.

One thing I tell my friends when they are getting married and ask me for advice (since I’ve been married 4 years I’m obviously an expert) is this: let them be themselves.

You can’t control them and you never will. You can encourage, you can be a support when they’re moving in a good direction, and a voice of reason when you think the opposite. But when it comes down to it, you can’t try and change who they are. It’s toxic.

Oftentimes, I find when I try and manipulate or control Nolan into being what I think he should be at that moment in time, it’s usually when I’m feeling very insecure in myself. Our insecurities come out in strange ways in a marriage. But I know, if I’m trying to tell Nolan what to do or putting him down for the person he is, it’s always because deep down I’m feeling those things about myself. If I’m saying to Nolan, “why don’t you ever stand up for yourself at work??” It’s usually because I’ve been feeling like I need to stand up for myself in my job.

I find the more secure I am in myself, the better my relationship with my husband is.

I’m more ok with his flaws because I’m ok with my own flaws. I can support and encourage him because I feel good about where I’m at in life, and vise versa.

Marriage is a vulnerable thing. It’s awesome, it’s hard, it rocks sometimes and sometimes feels like the worst thing ever. It can be the life of you or it can be the death of you.

So I’ll end with a few things.

If you’re not married and you have a desire to be one day: (Side note: I’m a huge believer that NOT everyone was made for marriage nor do they need to feel pressure to get married. Some people have the desire and some don’t! Both are ok!) Make sure you look at how a person makes decisions. How have they changed, grown and been shaped throughout their life. Listen to their life story and pay attention to their ethics, morality and character. Because when those are solid, or they are working at growing and changing into making them as solid as possible, chances are they will continue that behavior. People generally continue to go in the direction that they’ve been going in. Is that direction a place you’d like to go too? Is this someone you actually want to do life with?

If you are married: I’m no expert, but I do know the one thing that works best for me in my marriage is to work on my own passions and support my husband in his. Don’t lose yourself in any relationship. Have separate dreams, have dreams together, make sure you are working on yourself first. The more secure you are in yourself, the better spouse you will be. For me, working towards my own dreams helps keep me fulfilled and growing. It makes me feel empowered and strong. That rubs off on my husband and vise versa.

This year has been one where I’ve really taken my career under my own wing and had a vision for where I see myself headed. I honestly believe my marriage has been strengthened since I’ve done that. I love hanging out with Nolan. We laugh together, we love coming home and sharing what each other has been learning. We love talking about marketing together, new tech tools, branding, email drip campaigns and sales. We both are working towards something and it gives us something to talk about. Something to bond over.

Marriage is a huge and complicated beast. Everyone has their own struggles and their own story, which is why no advice fits all. But I can say, letting go of control, letting go of the “soul mate” illusion, and seeing your spouse as a person you’ve chosen to do life with is the best way to create a healthy marriage and relationship. And of course, stop sweating the small stuff, remember to laugh, and don’t take things so darn seriously.



28. September 2015 by Joanna
Categories: 30 Mins 30 Day Challenge, Life | Leave a comment


I walked into this thinking it was one thing, then finding out it was another.

It was a job I had back when I was in college. The position was something I thought I had always wanted. A growing, established firm with room for learning and a great resume builder for me.

I thought I wanted one thing, when it turned out I actually hated what I thought I wanted.

Isn’t that a scary thought? That we could think so badly that we wanted one thing, then spend so much time and effort looking, searching and longing for that thing, only to find that we’ve wasted our time?

But has our time been wasted? I’m not sure.

What we learn from these experiences shapes us, molds us, and moves us closer into the person we were created to be. At least it did for me.

I hear from a lot of women who long for “something”. They want a community, they want fulfilment, and they want to make a difference in the world. They look at Instagram profiles of men and women who travel and post on Instagram for a living, (or at least that’s what they make it look like). And they want THAT.

The truth is, you have NO idea what someone’s life is really like.

I had a friend who traveled the world for a few months. She was a freelancer, and had the ability to work from everywhere. She took photos of her journey, of landscapes and going out to eat with new friends and old. She posted them all on Instagram and Twitter.

She noticed that people started to say “wow, I wish I had your life where I could travel around all the time and hang out with people.”

Little did they know what was going on behind the scenes. This girl was up until 3am every night working, up early again the next day, on the phone with clients, emailing like mad, and in between the stress and the jet lag, there were beautiful landscapes and delicious meals with friends.

Although to people on the outside might long for what she has, if they actually lived a day in her shoes, they may want to crawl right back where they came from. It wasn’t easy doing what she was doing. She worked her booty off. There were tears, there were frustrations and there were numerous bosses telling her what to do. (People don’t realize when you start to freelance there’s not a lacking of a boss, every client you have becomes your boss, giving you multiple people to please and deal with.)

The reason I say all of this is for a few reasons.

1- You HAVE GOT to stop comparing yourself to people on social media. Like, seriously stop.

I’ve met too many Insta-famous peeps who hate their lives and have gnarly stuff going on behind the scenes. Of course that’s not everyone, but everyone IS human with problems and issues and imperfections. Just like yours. So honestly, your life is no better than theirs. You both live on this earth and troubles leave no one untouched.

2- You don’t know the full story.

It really bothers me when people look at a personal brand, lifestyle blogger or Instagram-er (is that a word?) and say,  “Must be nice to go out to eat and look pretty all day.” Sure, that is totally part of their job. But if that was all there was to it don’t you think that everyone with a lifestyle blog (there’s THOUSANDS if not millions) would be successful and making a living off of what they are doing? I read only 8% of bloggers everywhere make enough money to support a family. Does that sound easy to you? Tears, looooong work hours and lots of critical thinking / strategy happens when you aren’t looking. Sure, the front side of things looks super glamorous, but you can’t forget all the work that goes on behind the scenes.

3- Make the best out of what you have.

You have a life. You may not be where you want to be at the moment, but honestly, who really is? The more I learn about people the more I see everyone is striving for the next step. The next thing. No one is ever fully satisfied, no matter what their Insta feed may show you. We just go through phases of being more and less satisfied- but it’s never full.

I hope I’m not sounding depressing here, but I just want you to know that your life is no better or worse than anyone you are comparing yourself to.

You may think you want that life, but you have no idea what really goes into it.

That life you long for may just be the thing you end up despising.

So be thankful, lighten up and be grateful for what’s in front of you.

It’s something I’m trying to do everyday.…

22. September 2015 by Joanna
Categories: 30 Mins 30 Day Challenge, Life | Leave a comment

Life Advice from Grandpa.

I woke up this morning to cat poop on the kitchen floor and cat throw up on my carpet.

Do you ever have those times you just feel like nothing is going right? My phone hasn’t been working properly, I’m getting text messages from clients left and right about needing things asap this morning. We’re out of toilet paper. And it’s 8am!

Happy Monday!

I really can’t complain, life is all around good, but it’s easy to get frustrated when the little things don’t happen the way you want them to.

So being that this day was not going as I had hoped, I put on my running shoes and headed out for a quick run this morning. Which I haven’t done in far too long, but I’ve realized how important it is for me to do during stressful times.

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It’s amazing to see the benefits of exercise. This summer my grandpa turned 80. He’s in amazing shape. He could out run me, is sharp as a tack, and I swear he has a 6 pack. I asked him what his secret was. “Grandpa, what’s the secret to aging the way you have?”

“Exercise.” he said.

I have to admit, I was looking for something a bit deeper, like “be thankful everyday and don’t let stress get to you.” But no- it was a quick, one word answer. “Exercise”.

My grandpa credits exercising everyday for the past however many years as the reason he’s aged so well.

It was convicting, as exercise has always been important to me, but I go through phases. I seem to exercise when life is calm, routine, and seemingly steady. But let’s be real, when does that ever happen? When life gets stressful, non-routine, or I travel or what not, exercise is the first thing to go.

I often feel guilty for going to the gym or going out for a run when there’s so much to do. I think about all the other things I could be doing and getting done instead of running.

But the truth is, it’s just the opposite.

Exercise helps us deal with stress, keeps our concentration and allows us to be more productive. So it seems like you’d want to add more exercise into your life when times are busy and stress-filled.

The things that we need the most are often the things we cut out first. Family, exercise, self-care, healthy eating. Man I eat horribly during stressful times. I will go for so long without eating, then eat something I warm up in the microwave for dinner. And coffee. Lots of coffee.

I’m trying to pay more attention to my habits during the stressful times. To build up good habits while I have the mental energy to do so, and then try my best to keep them when life gets busy. To slow down my mind, stop striving, and make good decisions.

Today, my run was just about 10 minutes. I came home, did some stretching, crunches and push ups. I think the entire exercise time took me about 25 minutes. 25 minutes! That’s it! I think those 25 minutes are worth setting aside for self care. And let’s be honest, I can always work 25 minutes later that day if I really had to. But chances are my productivity would be much higher so I wouldn’t even need to :)

So during the busy times, don’t neglect your health. Don’t neglect exercising and getting outside. Eat healthy and make sure you’re treating your body well. Being a young-ish person, I take these things for granted, but I know that when I’m 80 years old, I want to be like my grandpa. And we all know the secret now- exercise. :)

Happy Monday y’all!

PS- it’s been so fun to see a few other people start the #30days30minchallenge! Including my friend Arielle, who is a beautiful writer. Check out her blog here:


21. September 2015 by Joanna
Categories: 30 Mins 30 Day Challenge, Life | Leave a comment

Sunday Night Chats

I’m sitting here at my kitchen table while my husband (being the awesome man he is) makes us dinner. It’s blazing hot out tonight, even after the sun has gone down. The sad thing is I know it’s just going to stay like this until the beginning of November. Because that’s how fall works in Southern California.

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When you want to be drinking pumpkin spice lattes and throwing on your scarves, the weather says it’s still time for outdoor bbq’s and tank tops.

I asked my husband what I should write about tonight. At first he said politics. But let’s be real, it’s too hot for that kind of talk.

He said he changed his mind and that I should write about the art of living simply. I’m no expert in this area, but Nolan and I have really been scaling down our purchases these past few months. So what the heck, I’ll chat about it and see what happens.

Recently we’ve been trying to think of creative ways to save money, spend less, and minimize our possessions. It’s not easy to do, so thinking outside the box is key.

One way we’ve been doing this has been by getting creative with our meals. When we used to be low on groceries, we would always go out to eat. Now, we’ve been trying to get more creative with our meals, using the things in the back of the pantry we forgot we had, making sure to use up all our fruits and veggies before they go bad. It may take a bit of creativity to come up with an idea for a meal by only using the things you have left before the next grocery trip, but it’s totally doable.


Nolan is really good at this. Like right now, he’s taking frozen veggies, meatballs and top ramen (yes, you heard that right) and making a stir-fry. It looks and smells delicious, even though it may not be what we would first think of when it comes to making a meal.

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My mom has got us on a new kick… if you hold something you own in your hands, does it give you a spark of joy? If not- toss it or donate it. My mom is all about this practice and has turned us on to it recently. It’s not easy for me to get rid of things. I’m constantly thinking about how I could use it in the future. But usually, that date never comes, and even if it does, I usually can’t even find it.

I’ve also been minimizing the clothing items I have in my closet. I read somewhere that if you wouldn’t buy that clothing item again today, then you should get rid of it. So many of my clothes I haven’t worn in years, but have some weird attachment to them. Does it bring me a spark of joy? Normally, no. So I’ve been slowly but surely cleaning out my wardrobe and getting rid of the things I don’t wear.

Obviously these are just small things we’ve been bringing into our lives. But Nolan and I talk all the time about how these small changes have really been putting us in a good mindset. We’ve also been eating in a lot more, which is much more healthy. (I mean, as long as the top ramen isn’t a normal occurrence!)

We have a blast getting creative and cooking together in this little kitchen of ours. It’s moments like this that I’m thankful for. I have a husband who loves me, food to eat, and two cats to keep me laughing and entertained. What a good Sunday night.…

20. September 2015 by Joanna
Categories: 30 Mins 30 Day Challenge, Life | Leave a comment

Tears, Meetings, Loving and Risking.

Yesterday I sat down with our Yellow content editor, Sally Kim. We had a meeting on the West side, where we were trying to get some insight on furthering the Yellow blog and to see what our options are as far as growth. It was a great time, we gained a lot of insight and information on how we can continue to grow organically with Yellow.

But that’s now what I’m writing about in today’s 30 min writing session. I’m writing about the conversation that happened after the meeting was over.

Sally and I decided to stay back and debrief on a few things, but ended up in a tearful, heartfelt conversation. (I feel like this has been a reoccurring theme in my conversations with Yellow women!)

I knew Sally had a story, I knew that she had experienced a lot, but I only knew bits and pieces. So I randomly told her I’d like to hear her story.


“The whole thing? Right now?” she said to me.

We were in the middle of Wood Cafe in Culver. The waitress had given us our bill, we had signed and our water cups were empty.

“If you’re ok with that, I’d love to hear it, and yeah- right now.” I said.

She preceded to tell me her story. Her story of pain, separation, heartbreak and loss. Of grace, raw love, sacrifice and selflessness. I won’t go into details, her story is not mine to share, (but if you know her, please ask her to tell you, because it will rock you.) Sally was once an orphan. She took care of her 3 younger brothers, raised them and at 22 years old was legally their foster mother for a time. That time has passed now, but she and her husband are the now legal guardian of her 17 year old brother.

Hearing Sally’s story made me reflect and think about so many things. About our country’s foster care system and how corrupt it is. About the church in America, and why not more of us are stepping up to become foster parents, taking these orphans into our homes as the Bible commands. How we in America so value our security, happiness and avoid being “sad” at all costs.

Being sad and experiencing heartbreak is difficult to put it lightly.

But the risk of heartbreak sounds like a crappy excuse to not jump into something.

We often say “better to have love and lost than to never loved at all.” We jump into relationships with the opposite sex, knowing that the outcome could leave us broken. But we take a risk, because we know that the love we can experience in the journey is worth it. Why is it different with fostering?

I’ve spoken to a lot of people who say they would love to foster, but the reason they don’t is because they don’t think they could handle the heartbreak if that child was taken away. And I get that. I really do.

But at the same time, it doesn’t seem like a good reason not to do something. You wouldn’t say that if you were thinking about dating or marrying someone. The risk there is just as real. We have no guarantees in this life.


My 30 minutes is almost up here. So I’m trying to figure out how to close this jumpy little post of mine.

Guys, I’m as guilty as the next person when it comes to not taking a risk because the fear of something bad happening. Be it in business, life, friendships, foster parenting, adventure, relationships, there is always risk.

But what I’ve recently been learning more than ever is that the harder the heartbreak, the greater capacity to love, empathize, laugh, smile, and practice daily gratitude.

The people who have experienced the greatest hardships are often the ones who end up changing the world.

Ask anyone you truly admire how they got to where they are, and I’m sure there’s a story of heartbreak.

That being said- stop sheltering yourself. Let your heart love, despite risk of heartbreak.

Dive in. Give yourself permission. Go over the top. Love, bring people into your home. Open your arms.

You may not get the outcome you wanted. You may experience real loss, true heartbreak and pain. Don’t be afraid of it. Who knows what good might come out of that pain and heartbreak. You might just end up changing the world.


Photos by Caca Santoro

17. September 2015 by Joanna
Categories: 30 Mins 30 Day Challenge, Life | Leave a comment

Why I Can’t Work From Home

Yesterday I was pretty pumped. I started moving my stuff into a new studio space I’ll be working out of in Downtown LA in the Arts District. (I’m so excited!)

Previously I had a space shared with 2 other creatives in Burbank. I have been working there for 2 years, almost exactly this month. (Feels like just yesterday I posted THIS post + video!)

New beginnings can be bittersweet. On the one hand, they mark a beautiful new era, but I always get a little sad about what I’m leaving behind.


That little Burbank Studio taught me a lot. It taught me that in order to be the most productive, I needed to get out of the house. Working from home for 2 years was really hard on me. Mentally and socially. I would literally go days without leaving the house or talking to anyone other than my husband.

I was once told by a family member that being a freelancer is dangerous. I thought she was crazy until I started to feel very, very low mentally. In experiencing these things, I began to see what she meant.

Being an extrovert, I got really down, lost a lot of energy, became almost depressed (not sure what line crosses you over into depressed, but I def didn’t want to get out of bed in the morning), and became super awkward in social situations. It was like I forgot how to interact with people! I didn’t feel like myself and new that something had to change. People say it’s the dream to be able to work in your pj’s from home everyday, and while there definitely still days where I do that, I realized that for me, getting up and out of the house, placing myself around people is important to my productivity, mental health, and creativity!

The Burbank studio was the place I first started working on Yellow. While I was technically in the shower when I thought of the idea for Yellow Conference, it was only just a few weeks after moving into the studio that it happened. No longer working from home and having a place to go everyday played a lot into my inspiration levels. Thus giving me ideas like The Yellow Conference!

Getting out of my house, being around other people, and working in a new environment was huge for me.

I’ve been asked a few times why I’m now switching studios when I had a great one so close to my house in Burbank. I literally rode my bike there everyday. It was a great setup!

I’m the kind of person who needs to switch things up. I get bored super easily. It’s a strength and a weakness. After being in the Burbank studio for 2 years, I’m feeling that initial inspiration and motivation slowly leave me. Now, I know that you have to chase inspiration with a club, I get it, it’s not always going to be there. BUT, I also have the flexibility and freedom to work from anywhere that I want. An opportunity came up for me to move downtown and it was within my budget. I knew that I was at the point where I was itching for a new environment, to get around new people and get a refreshed mental outlook.

Let me tell you- I worked from the new studio just one full day- yesterday, and I got more done in one work day than I have in a long time. It just proved to me again that when I’m excited about things, when I feel like progress is happening in my career, and I’m in an inspiring environment, the possibilities are endless.

This shows me 2 things:

Know yourself. What makes you come alive, what gets you inspired, and how can you place yourself in those situations?

Progress is motivating. I technically am making no progress in my career by moving Downtown, but I feel like there’s a world of new possibilities and opportunities waiting for me there. It’s motivating to feel that. How can you make yourself feel like you’re moving forward in your career? If you’re able to make yourself feel like it, you probably will :)

I went into this post having no idea what to write. Now look at that- I have a whole post and have written for 30 mins! Day 2- check.

If you’re doing the challenge too- leave your URL in the comments so we can follow along with each other!

Have a happy Wednesday everyone!


16. September 2015 by Joanna
Categories: 30 Mins 30 Day Challenge, Inspiration, Life | Leave a comment

Our Little Getaway

I can’t walk into a gift shop without breaking something.

Anyone else feel me?

It’s like I need a straight jacket or something to stop me from touching the fragile glass items.

We just got back from a great vacation spent on the East Coast. We took a red eye flight from LAX into Boston. We spent the day touring the city, which has it’s consequences if you are running off of very little sleep.

I broke a coffee mug in a gift shop, managed to spill coffee all over myself, tripped on about 53 cobblestones, and had a whole lot of overall non-sense come out of my mouth. I’ve just learned now not to move too much unless I am well slept.

Touring that city did get me all sorts of inspired by the American Revolution. Thinking about what our founding fathers did now from an adult perspective made me realize how rad they were. Totally felt the American pride and got inspired to start a revolution. Want to start one with me?

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After a few days in Boston we headed to Lake Waukewan, which if you’re ever looking for a quiet, peaceful getaway, stay here for sure. It was literally the 4th of July weekend and I swear we saw 3 ski boats the entire Saturday. Pretty great.

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We wakeboarded, (my husband happens to be a very talented wakeboarder) fished, sat on the dock and read books, played games, swam in the lake, cooked yummy food, ate yummy food, watched fireworks from the dock, and roasted marshmallows over an open fire. It was so awesome you guys!

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It finally feels like summer to me. If you’re not going away to disconnect this summer- at least give yourself a disconnected Saturday to read, draw, whatever feeds your soul. I swear, it’s better than Netflix and wine. And I’m the biggest lover of Netflix and wine. Sometimes things that feed your soul aren’t always the decision we want to make in the moment, but it’s so much better for us and our character in the long run! (I’m speaking to myself here).

PS- all these pics were taken by my awesomly creative 18-year-old cousin Connor.

Happy Summer everyone!!

One more pic of my stud hubs cause.. I mean.. Screenshot 2015-07-15 18.03.54

15. July 2015 by Joanna
Categories: Life | 1 comment


This was originally posted on The Yellow Conference blog. Being that this is a huge piece of my story, I felt I needed to repost it on here. For the original post, see here.

Well ladies, we worked our booties off. We cried, we shouted, we laughed, we smiled, we got angry and we got happy. All of these things happened throughout this past month of our Kickstarter. And you know what? It failed.


I (Joanna) really believed we could make this happen. I know we were trying to raise a lot of money, but I really believed deep down that we had the power to do this, if only we worked hard enough. When I first realized this maybe wasn’t going to happen, it was really hard. I had migraines, got sick, cried a lot and felt extremely embarrassed and vulnerable. I just couldn’t take the thought that this thing I had poured so much of myself into, this thing that I believed in so strongly could fail.

If you and I were sitting and chatting over a cup of coffee, I would look you in the eyes and tell you at this moment, today, I’m ok, and that would be an honest answer. I’m actually more than ok. I feel really good right now. Ready to regroup and excited to celebrate this failure.

I had a mentor of mine sit down with me the other day, and after I told her that I was feeling really embarrassed for everyone to see this thing fail, she said to me, “Oh honey. You can not waste your energy on that. This will one of many failures that will happen in your life. It’s all apart of being an entrepreneur.” BAM.

Failures do not define us. These things that don’t succeed do not create our identity. We are more than what we do, and we can move on from failures and learn! One of my favorite scenes from one of my favorite movies, Elizabethtown comes to mind when I write this.

In the scene below, the main character has just been fired from his job because he invented a shoe design that lost the company over a BILLION dollars. See below:

My favorite quote from this scene: “You want to be really great? Then have the courage to FAIL BIG and stick around. Make them wonder why you’re still smiling. That’s true greatness to me.” What a great reminder, and a great encouragement to us all!

The reason I want to talk about our Kickstarter failing is because I want YOU to see that yes, this failed, and look, it’s ok! You can fail to! Let’s talk about our failures and learn from them. Let’s be open about the fact that this stuff we are trying to do is not easy. And let’s encourage each other to continue to take risks, be brave and know that even if you do fail- things are going to be ok. It’s what you learn along the way that will really make you great.

How often do you see inspirational quotes on Pinterest talking about failure? I see them all the time. But how often do you see people actually talking about their personal or business failures? Those you rarely see. So I want to talk about this and be completely open about the things learned along the way.

This Kickstarter may have failed, but this project is not a failure. We have learned A TON and we are not done here. We are regrouping, re-strategizing, and figuring out what’s next. The Yellow Room is still happening, it’s just a matter of when, where and how. Stay tuned. We’re not finished yet.

We had brunch as a Yellow team last weekend and decided that we needed to celebrate this failure. So because of that we are going to have a #freetofail party this Friday night- and you’re invited! Nothing fancy, just a hangout, closure and celebration of the end of our Kickstarter campaign. We would love to have you join us.


Space is limited, so if you’d like to come, RSVP here and let us know you’re coming.

Thank you to every single person who backed our Kickstarter. And thank you to everyone who posted about it on social media, talked to friends or sent an encouraging email or text. Every single one of you is apart of what we’re doing.

We’re not done ladies. Stay tuned.


07. May 2015 by Joanna
Categories: Encouragement, Inspiration, Life | Leave a comment

#WaterfallTrippin Austin

So earlier this month, my husband and I ventured out on a 2 week trip to the Southeast. We didn’t have much planned, rode the Megabus, and had the intention of being spontaneous, which is my favorite kind of trip :)

Our trip started out in Dallas, TX. I was there for the Circles Conference, (which was awesome!) Nolan flew out there and met me. We hopped on the Megabus and headed to Austin!

Apparently it’s impossible for us to take a normal picture together. So these will have to do. We were just really excited to be starting our adventure. I did this thing throughout our trip where I took photos of Nolan sleeping in almost every room we stayed in. The lighting is just too good in the morning not to take a pic! Sorry if it’s weird.

We stayed at the lovely Becky Murphy‘s house in Austin. We were only there for one night so it was a quick trip. We had delicious BBQ at Stubs the night we got in. Nolan was excited because he used to eat their BBQ sauce as a kid. The next morning we managed to get some great coffee by the river at Mozart’s (gorgeous coffee shop by the lake), took a swim in the river, and hung out there reading until it was time to leave. Austin is a super cool city. It’s an eclectic mix of artsy, nature, city, and history, as it is the capital of Texas. Nolan and I decided we want to live there at some point in our lives.

After Austin we hopped back on the Megabus and rode through the night to arrive in New Orleans in the morning. It was freezing cold on the bus and we were not prepared. We also did not eat dinner due to a small crisis we had in missing a bus (long story) and having to Uber our way to San Antonio to catch our connecting bus to NOLA. So when we stopped at a gas station in the middle of nowheresville at 2am I devoured a hot dog. Yes, one of those greasy things spinning in the warm case for who knows how long. I ate one. It may sound crazy, but when I saw it spinning in that glass box, I was drooling. I had to get one. It was a low point.

We also bought a jug of water cause we were super thirsty. Obviously we had to document this with a selfie.

Oh the adventures of bus travel! I’ll get back over here soon to write about our time in NOLA. Happy Tuesday!!…

21. October 2014 by Joanna
Categories: Life | Leave a comment

Sometimes all you need is a change of scenery.

It’s funny as a creative how much my surroundings have an impact on my work and what I produce. I’m the kind of person who cannot work in the same space 5 days a week without feeling tired and unproductive. When I’m able to change up my scenery a bit- even if I’m still in my office but I’m facing a different direction, I notice it has a huge impact on my motivation levels. Something in seeing the world from a different lens, taking in something you haven’t seen from that angle before, it allows my mind to think more clearly.

This week I’m in Dallas, Texas at The Circles Conference. We just finished up day 1 and I can’t tell you how cool it is to be able to sit back and soak in the inspiration after spending all last month working on my own conference! I noticed that the moment I got to the airport and was sitting at my gate (I like to arrive to flights very early..) the motivation to get stuff done kicked in major and has not stopped since. The entire plane ride I was writing down idea after idea of things I wanted to do, the inspiration was just flowing from me.

I’m not sure if it was the excitement of being in the airport, or if it was the fact that I was excited to attend Circles, but I can tell you that motivation was coming out of me in a way it rarely does.

After Circles, my husband is flying and meeting me in Dallas and we are embarking on a 2 week bus adventure through the Southern States and East Cost. We’re taking the Megabus to Austin, New Orleans, Alabama, Atlanta, Washington DC, ending in Richmond, and our plans are very minimal. We don’t actually know where we are staying in some of these places so if you have any suggestions, feel free to let me know! I’m so excited to tour this part of the country I rarely get to, but I’m really most excited to just be placed in different areas and different circumstances, meeting new people and to see what comes of it.

I’m writing this post because in thinking of how much being in different circumstances motivates me, I want to encourage you to head out of your normal view. Wether it’s something as simple as turning your desk in another direction, or working from a new coffee shop in your neighborhood, get out of your norm, and see what happens. Us creatives have to switch it up!!

Just some thoughts from me to you!! Trying to get back in the groove of this blogging thing :) Have a good one peeps!…

19. September 2014 by Joanna
Categories: Inspiration, Life | 2 comments

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