Mrs. Waterfall

Hey there! I’m Joanna Waterfall, (I promise it’s my last name – no lies!) Most days you’ll find me with a bun in my hair and a hot cup of coffee by my side. I spend my days designing for small businesses who are bringing good to the world. This blog is where I catalog my thoughts, inspirations and wonderings of life, love and design. I love my Jesus, cuddling with my handsome hubs, and good conversation.
I also love new friends. Email to say hi, or sign up for my email newsletter to keep in touch with the fun things happening around here.

Waterfall Creative

I’ve always known I was born to do some type of art. From dabbling in photography, fine arts, painting and drawing, I have found all of them to come together in the field of graphic arts. Branding small businesses is where my passion lies. I have a desire to bring something good to the world through my work, and branding businesses who share that desire makes me extra happy. I work closely with my clients to come up with a unique look and feel that intelligently stands out among the competition. Branding is more than a logo. It’s an emotional connection a customer feels when interacting with a brand. As Frank Chimero once put it so simply, “People ignore design that ignores people.”

For design inquiries and pricing, email


Comments (4)

  1. Hey Joanna! I love your work and was wondering if you could help us out… we are two sisters who just recently started a business, CHICHI TEXTILES. We aim to be sustainable, fair trade and ethical. We have products we curated/designed from guatemala and want to sell them on our shopify website (not yet live). Please help us create a cute website, logo, and image :)

    Please let us know what the process is…and prices etc.

    Sydney &Dylan Lauren

  2. Great logo! I <3 it!

  3. I came across your blog a couple of weeks ago, and I love the concept behind it:) Great mission!

  4. Hi Joanna

    I got your name from Shauna Haider.

    I’m looking for someone to design the initial issue of a digital magazine – not huge or anything – but still need a masthead/cover + internal layout. The focus is on Entrepreneurship with mostly Q&A interviews as the content (approx. 15 different people) + maybe one or two features. For now would be a downloadable PDF, but may also put into Apple’s Newsstand too.

    Is this something you would have the time for or interest in doing? If so, let me know the next step in the process.


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