My New Girl Crush
I’ve been known to have a few girl crushes over the years. I think it started in kindergarden when Julia Singh, (who happened to be the coolest 4th grader at my church) cut her hair short. So naturally, I cut mine. Everything she did was magical. I wanted to be just like her.
Today, I go through my various forms of girl crushes- there are so many talented ladies in the world how can I not? There’s Kelli Murray- who I’ve had a girl crush on for years now. Her amazing design sense comes through in all areas of her life- her illustration work, her fashion style, even her hair! (She recently died it purple and I about died. How I wish I could make my hair look like that!!) Promise Tangeman, who I’ve had the honor of working with a few times and I’ve come to completely respect as a business lady. This girl knows how to get stuff done and do it well- something that doesn’t naturally come when you have a creative mind. Then of course there’s Jessica Hische, Tina Roth Eisenberg, oh- don’t forget Oprah. I could really go on and on.
And now my friends, thanks to this amazing internet thing- I’ve discovered my most recent girl crush. Her name is Yo Santosa and she’s a branding genius. I was browsing through some recent Creative Mornings videos and found her talk. A few sentences in and I was crushin. She quit her job to start her own branding studio with one client- Pinkberry. She went on to brand many other companies like TBS, TNT, Art.com and Fruute, to name a few. Her company, Ferroconcrete, is in LA. (Which means I could potentially meet her. That needs to happen.)
The main thing I learned after internet stalking Santosa, (watching her talks, reading her interviews, taking her online master class on branding) is that people fall in love with personalities, not businesses. A simple statement with so much truth. I love her fearless spirit. She’s an artist at heart who knows what she likes.
So thanks Yo Santosa, for totally inspiring me and getting me excited about branding. You’re my new girl crush.
Check out her Creative Mornings talk here. You won’t regret it.
See the Ferroconcrete portfolio here.
Want to take that online master class from Yo? Sign up here. Totally worth the $49! (And I so wasn’t paid to say any of this- it’s all because I gained a lot of insight from it and wanted to share!)