New Work: Lily Schlosser Fashion Blog

I recently finished up a new blog / brand design for the adorable Lily Schlosser. Lily is a fashion blogger who has a cute/casual style which I am so drawn to. This girl can dress up a vintage sweater with some boots and jeans like no one else. Her natural look and approachable style made me instantly drawn to her- I was so excited when I got her email and started looking through her blog. I knew we had to work together!

Lily needed a brand to match her style. Being that she is approachable and embraces imperfections, I knew a hand done logo would be perfect for her. Something simple and elegant without needing to feel perfect.

We came up with a monochromatic color palette, with a hit of mustard yellow to get her personality in there. The flower petal marks on each end of the logo represented the light hearted spirit of her blog- and have the ability to be used elsewhere throughout the brand.

After creating the brand, we brought the look onto her blog. We wanted to really show off her photos, so bringing in the simple and clean look to the site was very important.

Lily really wanted her blog to feel personal, and the small boot icon I created really was a signature mark of her style. We decided to incorporate the boot and her signature into a small icon that is now used at the end of each of her blog posts. To give her posts the approachable and personal feel that she writes with. I think it turned out really cute!
You can check out the live blogsite here. And definitely keep following Lily’s blog- she’s got some awesome things going over there! We maaay even have another project in the works… stay tuned!!!

Happy Friday Friends!!!

PS- if you didn’t catch it, registration for The Yellow Conference is up and running! Check it one time.

21. March 2014 by Joanna
Categories: Design, My Work | 8 comments

Comments (8)

  1. The logo … the color … SO cute! I love this!

  2. OMG this is so freaking pretty, Joanna!

  3. Wow, this looks great, Jo! I love the simplicity of it!

  4. What an adorable design. Clean, fresh and still unique. Great job, Joanna! :)

  5. I love the design! How did you build the theme? Did you use a framework? So gorgeous! Great job :)

  6. Oh my, this is such a gorgeous blog! You did a really great job with this, I love this branding.

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